GateHouse Media is launching a free, 25,000-circulation daily on Cape Cod that will be published from late June through Labor Day weekend. As I’ve written before, newspapers need to embrace free, advertiser-supported specialty publications as a way of bolstering the bottom line.
Tags: GateHouse, media business
Media Nation is published under a Creative Commons Attribution- Noncommercial- Share Alike 3.0 United States License. Some rights reserved. You must attribute this work to Media Nation (with link). For more information, please contact Dan Kennedy at da {dot} kennedy {at} neu {dot} edu.
Media Nation has been nominated for a BostInno Insider Award in the Higher Education category. Just click on the graphic to register your preference. Voting ends on Feb. 15.
Winner of a 2011 CBS Boston "Most Valuable Blogger" Award.
"Dan Kennedy ... exercises the blogger's imperative to bloviate beyond his expertise."
If you would like to sponsor Media Nation, please contact Dan Kennedy at dkennedy56 {at} gmail {dot} com.
Yes, indeed. Give the paper away for free and possibly make money.
The Boston Globe, too, might survive if it can go down on its price and cut costs including payroll – otherwise go broke and out of business.
Win or lose, at least GateHouse is trying on the Cape – and no doubt an annoyance to Cape Cod Times.