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	<title>Comments on: WTKK takes a step in the right direction</title>
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	<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/</link>
	<description>By Dan Kennedy • The press, politics, technology, culture and other passions</description>
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		<title>By: Ellia Stanton</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-55622</link>
		<dc:creator>Ellia Stanton</dc:creator>
		<pubDate>Thu, 11 Mar 2010 21:06:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-55622</guid>
		<description>&quot;Finneran and Feinburg are terrific. I’ll be very surprised if Jim &amp; Margery can compete – especially with the late start.&quot;


I agree. Feinburg is funny, Finneran is strange, and takes a lot of ribbing. They cover news a little differently than J&amp;M, who pretend to be liberal. F&amp;F pretend to be conservative. (I think Feinburg is a genuine conservative, but the rest of &#039;em are empty-headed wallets).

Braude has a brand of self-regard that&#039;s about as greasy as old mayonnaise, in any case. J&amp;M do banter well. But I can watch reruns of Absolutely Fabulous, if I want to hear from someone as catty as Jim Braude.</description>
		<content:encoded><![CDATA[<p>&#8220;Finneran and Feinburg are terrific. I’ll be very surprised if Jim &amp; Margery can compete – especially with the late start.&#8221;</p>
<p>I agree. Feinburg is funny, Finneran is strange, and takes a lot of ribbing. They cover news a little differently than J&amp;M, who pretend to be liberal. F&amp;F pretend to be conservative. (I think Feinburg is a genuine conservative, but the rest of &#8216;em are empty-headed wallets).</p>
<p>Braude has a brand of self-regard that&#8217;s about as greasy as old mayonnaise, in any case. J&amp;M do banter well. But I can watch reruns of Absolutely Fabulous, if I want to hear from someone as catty as Jim Braude.</p>
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		<title>By: JACK PATRIOT</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-54318</link>
		<dc:creator>JACK PATRIOT</dc:creator>
		<pubDate>Sun, 31 Jan 2010 15:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-54318</guid>
		<description>Sounds like your engaging in some &#039;hate mongering&#039; yourself, against Severon. I guess you just be one of those people who claims to be open minded but in reality the only thing your open to is liberal policy.</description>
		<content:encoded><![CDATA[<p>Sounds like your engaging in some &#8216;hate mongering&#8217; yourself, against Severon. I guess you just be one of those people who claims to be open minded but in reality the only thing your open to is liberal policy.</p>
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		<title>By: Aaron Read</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50268</link>
		<dc:creator>Aaron Read</dc:creator>
		<pubDate>Tue, 06 Oct 2009 20:23:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50268</guid>
		<description>Oh my.  Another Aaron commenting on a radio thread?  This could get confusing...

@Aaron: you&#039;re correct, if a bit oversimplifying, about the PPM vs. Diaries issue for NPR affiliates.  It is true that most NPR outlets have taken a big Cume hit, and most have either seen small increases or, more likely, medium decreases in AQH.

But you can&#039;t just stop there.  The reason why NPR affiliates did better under diaries is because diaries do a much better job of tracking station loyalty.  In other words, a station that does well in diary-based ratings has done a good job creating a brand identity that listeners affiliate themselves with, and then convince themselves that they listen to it more than they actually did.

That is not to be discounted out of hand.  Not for commercial radio, but ESPECIALLY not for public radio where loyalty is a crucial factor in the success of on-air fundraisers.

It&#039;s also important for underwriters as well; with pubradio, you can&#039;t &quot;sell&quot; a product on the air.  It&#039;s prohibited by the FCC to be promotional or mention price info or sale info...things that are typically used to &quot;sell&quot; a given product or service.

Instead, with NPR underwriting you&#039;re banking on the inherent trust on (there&#039;s that word again) LOYALTY that listeners have with the station.  That trust does the selling for you; all the station has to do is mention the product.

Granted, you can&#039;t ignore the drops in cume and/or AQH entirely...especially not with underwriters.  All the loyalty in the world doesn&#039;t help when your reported audience is cut in half thanks to the PPM.  But you can&#039;t ignore the loyalty factor...and how it benefits public radio disproportionately compared to commercial radio.</description>
		<content:encoded><![CDATA[<p>Oh my.  Another Aaron commenting on a radio thread?  This could get confusing&#8230;</p>
<p>@Aaron: you&#8217;re correct, if a bit oversimplifying, about the PPM vs. Diaries issue for NPR affiliates.  It is true that most NPR outlets have taken a big Cume hit, and most have either seen small increases or, more likely, medium decreases in AQH.</p>
<p>But you can&#8217;t just stop there.  The reason why NPR affiliates did better under diaries is because diaries do a much better job of tracking station loyalty.  In other words, a station that does well in diary-based ratings has done a good job creating a brand identity that listeners affiliate themselves with, and then convince themselves that they listen to it more than they actually did.</p>
<p>That is not to be discounted out of hand.  Not for commercial radio, but ESPECIALLY not for public radio where loyalty is a crucial factor in the success of on-air fundraisers.</p>
<p>It&#8217;s also important for underwriters as well; with pubradio, you can&#8217;t &#8220;sell&#8221; a product on the air.  It&#8217;s prohibited by the FCC to be promotional or mention price info or sale info&#8230;things that are typically used to &#8220;sell&#8221; a given product or service.</p>
<p>Instead, with NPR underwriting you&#8217;re banking on the inherent trust on (there&#8217;s that word again) LOYALTY that listeners have with the station.  That trust does the selling for you; all the station has to do is mention the product.</p>
<p>Granted, you can&#8217;t ignore the drops in cume and/or AQH entirely&#8230;especially not with underwriters.  All the loyalty in the world doesn&#8217;t help when your reported audience is cut in half thanks to the PPM.  But you can&#8217;t ignore the loyalty factor&#8230;and how it benefits public radio disproportionately compared to commercial radio.</p>
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		<title>By: Steve Stein</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50266</link>
		<dc:creator>Steve Stein</dc:creator>
		<pubDate>Tue, 06 Oct 2009 19:22:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50266</guid>
		<description>amused - I&#039;m a liberal, but I like talk radio that is not one-sided, and has a minimum of &quot;true believer&quot; echo sockpuppets on air.  This pretty much rules out all talk radio now in Boston (Howie, Rush, Severin, D&amp;C, all of AA), except for the occasional Dan Rea show and some &#039;BUR shows.

Eagan and Braude might be the only show left that presents the &quot;ideas in conflict&quot; format that worked so well for Gene Burns.</description>
		<content:encoded><![CDATA[<p>amused &#8211; I&#8217;m a liberal, but I like talk radio that is not one-sided, and has a minimum of &#8220;true believer&#8221; echo sockpuppets on air.  This pretty much rules out all talk radio now in Boston (Howie, Rush, Severin, D&amp;C, all of AA), except for the occasional Dan Rea show and some &#8216;BUR shows.</p>
<p>Eagan and Braude might be the only show left that presents the &#8220;ideas in conflict&#8221; format that worked so well for Gene Burns.</p>
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		<title>By: Al from the North Shore</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50263</link>
		<dc:creator>Al from the North Shore</dc:creator>
		<pubDate>Tue, 06 Oct 2009 18:28:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50263</guid>
		<description>(as opposed to the new Al who has been posting)...

Al Franken was terrible on the radio. I do find Stephanie funny. Yes, it&#039;s often childish and silly but you need that sometimes. I don&#039;t mind Ed. I didn&#039;t like him at first but he&#039;s grown on me. He brings quite a bit of passion to the show, enough that I&#039;m willing to overlook his constant deification of Brett Favre :-)

If you REALLY want to hear a bomb-thrower, Mike Malloy is the equivalent of some of the right-wing bomb-throwers. His invective is over the top. And, to quote the late, great Jerry Williams, never boring.</description>
		<content:encoded><![CDATA[<p>(as opposed to the new Al who has been posting)&#8230;</p>
<p>Al Franken was terrible on the radio. I do find Stephanie funny. Yes, it&#8217;s often childish and silly but you need that sometimes. I don&#8217;t mind Ed. I didn&#8217;t like him at first but he&#8217;s grown on me. He brings quite a bit of passion to the show, enough that I&#8217;m willing to overlook his constant deification of Brett Favre :-)</p>
<p>If you REALLY want to hear a bomb-thrower, Mike Malloy is the equivalent of some of the right-wing bomb-throwers. His invective is over the top. And, to quote the late, great Jerry Williams, never boring.</p>
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		<title>By: amusedbutinformedobserver</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50254</link>
		<dc:creator>amusedbutinformedobserver</dc:creator>
		<pubDate>Tue, 06 Oct 2009 14:22:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50254</guid>
		<description>Ridiculous that liberals are no longer entertaining?  Gee, if one detests Randi Rhodes, finds that Stephanie Miller tries too hard and is bored by Ed Shultz while Al Franken is off the air, just what is entertaining among the liberals?  I must admit I find Miller entertaining if at times silly, but the days of  Alan Berg in Denver, Michael Jackson in Los Angeles, Bob Lassiter in Tampa and, yes, Randi Rhodes in Miami are gone.

As for Feinburg, perhaps he opts not to wander away from what the pro rasslers call  kayfabe when in the presence of a media critic</description>
		<content:encoded><![CDATA[<p>Ridiculous that liberals are no longer entertaining?  Gee, if one detests Randi Rhodes, finds that Stephanie Miller tries too hard and is bored by Ed Shultz while Al Franken is off the air, just what is entertaining among the liberals?  I must admit I find Miller entertaining if at times silly, but the days of  Alan Berg in Denver, Michael Jackson in Los Angeles, Bob Lassiter in Tampa and, yes, Randi Rhodes in Miami are gone.</p>
<p>As for Feinburg, perhaps he opts not to wander away from what the pro rasslers call  kayfabe when in the presence of a media critic</p>
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		<title>By: Steve Stein</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50251</link>
		<dc:creator>Steve Stein</dc:creator>
		<pubDate>Tue, 06 Oct 2009 13:46:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50251</guid>
		<description>Thanks for the heads-up on &#039;TKK in the morning.  I listened to Braude and Eagen this morning and I kinda liked it.  Better than &#039;RKO.  MUCH better than D&amp;C &quot;headlines&quot;.

I loved Franken&#039;s show.  He was definitely on a learning curve as a radio talker, and some of his comedy bits fell flat, but he had great guests from across the political spectrum and his interview skills were excellent.  He was the best AA had to offer, because he wasn&#039;t all liberal all the time.</description>
		<content:encoded><![CDATA[<p>Thanks for the heads-up on &#8216;TKK in the morning.  I listened to Braude and Eagen this morning and I kinda liked it.  Better than &#8216;RKO.  MUCH better than D&amp;C &#8220;headlines&#8221;.</p>
<p>I loved Franken&#8217;s show.  He was definitely on a learning curve as a radio talker, and some of his comedy bits fell flat, but he had great guests from across the political spectrum and his interview skills were excellent.  He was the best AA had to offer, because he wasn&#8217;t all liberal all the time.</p>
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		<title>By: Dan Kennedy</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50242</link>
		<dc:creator>Dan Kennedy</dc:creator>
		<pubDate>Tue, 06 Oct 2009 10:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50242</guid>
		<description>Aaron: Is Tom Ashbrook not doing well? Of course he is. And he appeals to the same audience that Lydon once attracted. Yes, we can both agree that David Brudnoy is no longer with us. But Dan Rea is pulling decent numbers in the same time slot with the same type of show. So don&#039;t tell me that kind of radio is passé.

As for Franken, I thought he was pretty good, and there&#039;s no question the ratings showed he was giving Limbaugh fits in markets where Franken had a good signal. I don&#039;t think they&#039;ve invented a ratings system yet that would somehow make Franken&#039;s numbers, but not Limbaugh&#039;s, look artificially strong.

We&#039;re all biased, but bias does not enter into my assessment of Franken. Ed Schultz bores me, Stephanie Miller tries too hard for my tastes and I detest Randi Rhodes. I liked Franken&#039;s show on the rare occasions when I got to hear it because he was low-key and funny.  Howie Carr&#039;s show is one of my guilty pleasures for the same reason — he&#039;s low-key and funny. But God help me if I commit the heresy of saying that I liked Franken&#039;s show. It can only be because I&#039;m &lt;em&gt;biased.&lt;/em&gt;

To be told that programmers didn&#039;t think Franken was good at radio is like being told music critics don&#039;t think Bob Dylan can sing: Why do I care what they think?

I think you can do better than telling me I&#039;m out of my depth simply because you disagree with me. We&#039;re not talking about nuclear fusion. We&#039;re only talking about radio, what&#039;s good and what isn&#039;t. Frankly, the talk stations in Boston are doing so badly that they could do worse than hire me as a consultant. I&#039;ve been saying for years that &#039;TKK ought to put Eagan and Braude on in morning drive. Now they&#039;ve done it. I&#039;ll bet it works very well.</description>
		<content:encoded><![CDATA[<p>Aaron: Is Tom Ashbrook not doing well? Of course he is. And he appeals to the same audience that Lydon once attracted. Yes, we can both agree that David Brudnoy is no longer with us. But Dan Rea is pulling decent numbers in the same time slot with the same type of show. So don&#8217;t tell me that kind of radio is passé.</p>
<p>As for Franken, I thought he was pretty good, and there&#8217;s no question the ratings showed he was giving Limbaugh fits in markets where Franken had a good signal. I don&#8217;t think they&#8217;ve invented a ratings system yet that would somehow make Franken&#8217;s numbers, but not Limbaugh&#8217;s, look artificially strong.</p>
<p>We&#8217;re all biased, but bias does not enter into my assessment of Franken. Ed Schultz bores me, Stephanie Miller tries too hard for my tastes and I detest Randi Rhodes. I liked Franken&#8217;s show on the rare occasions when I got to hear it because he was low-key and funny.  Howie Carr&#8217;s show is one of my guilty pleasures for the same reason — he&#8217;s low-key and funny. But God help me if I commit the heresy of saying that I liked Franken&#8217;s show. It can only be because I&#8217;m <em>biased.</em></p>
<p>To be told that programmers didn&#8217;t think Franken was good at radio is like being told music critics don&#8217;t think Bob Dylan can sing: Why do I care what they think?</p>
<p>I think you can do better than telling me I&#8217;m out of my depth simply because you disagree with me. We&#8217;re not talking about nuclear fusion. We&#8217;re only talking about radio, what&#8217;s good and what isn&#8217;t. Frankly, the talk stations in Boston are doing so badly that they could do worse than hire me as a consultant. I&#8217;ve been saying for years that &#8216;TKK ought to put Eagan and Braude on in morning drive. Now they&#8217;ve done it. I&#8217;ll bet it works very well.</p>
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		<title>By: mike_b1</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50241</link>
		<dc:creator>mike_b1</dc:creator>
		<pubDate>Tue, 06 Oct 2009 07:22:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50241</guid>
		<description>Not sure what that even means.</description>
		<content:encoded><![CDATA[<p>Not sure what that even means.</p>
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		<title>By: O-FISH-L</title>
		<link>http://www.dankennedy.net/2009/10/03/wtkk-takes-a-step-in-the-right-direction/comment-page-1/#comment-50240</link>
		<dc:creator>O-FISH-L</dc:creator>
		<pubDate>Tue, 06 Oct 2009 06:55:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.dankennedy.net/?p=6339#comment-50240</guid>
		<description>&quot;the free market actually is rejecting the conservative crazies&quot;
----
Riiiiight.</description>
		<content:encoded><![CDATA[<p>&#8220;the free market actually is rejecting the conservative crazies&#8221;<br />
&#8212;-<br />
Riiiiight.</p>
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