Clif Garboden

I’ve seen several bloggers list their most-viewed posts of 2011, which made me curious as to which Media Nation posts were accessed most frequently.

I’m not sure exactly what it says — most Media Nation readers simply look at the home page or read it via RSS or email. By contrast, those who click on a specific entry are led there via another blog or social media, which means they comprise a different sort of audience. For instance, according to Google Analytics, the Media Nation home page received 199,143 page views between Jan. 1 and yesterday, whereas the number-one individual item (on radio talk-show host Jay Severin’s return) was accessed just 6,257 times.

In any event, here is my top 10 for 2011.

1. Jay Severin returns to Boston’s airwaves (Aug. 16). This is one of three Severin-related posts in my top 10, which I find puzzling. I didn’t give him a lot of space, and certainly no support. Yet not only did this item rise to the top, but it attracted 28 comments, many from Severin fans who don’t normally post their thoughts here.

2. A rant for the ages against corporate media (Nov. 18). James Craven of GateHouse Media’s Norwich (Conn.) Bulletin wrote a blog post ripping management for deciding “to cannibalize the paper” after he got word that he’d been laid off. The blog post was removed almost immediately — but not before I posted it.

3. Globe outsources online comment screening (April 12). An item on the Boston Globe’s decision to hire a Winnipeg-based company, ICUC, to screen and remove offensive online comments. The post includes several internal documents, including the paper’s complete online-comments policy.

4. Way out of bounds in New Haven (Jan. 26). The New Haven Register’s website posted an online poll asking readers “Who’s the hottest local female television personality?”, complete with photos available for purchase. The Register, under the direction of a progressive new editor since August, is now trying to reinvent its online presence.

5. Jay Severin is suspended — again (March 31). Like I said.

6. GateHouse Media parts company with Greg Reibman (Nov. 9). The debt-burdened chain’s most recent round of layoffs claimed Greg Reibman, publisher of the company’s Greater Boston papers and a respected, forward-looking executive. Check out his new blog, Village 14, about all things Newton.

7. Indies fight back against Patch (May 13). A number of independent local-news-site operators launched a campaign called Authentically Local. The project included a few of my favorites: the New Haven Independent, the Batavian and Baristanet, whose co-founder and editor, Debbie Galant, was the leader of the effort.

8. Clif Garboden, 1948-2011 (Feb. 12). A tribute to the late, great managing editor, photographer and conscience of the Boston Phoenix. Clif was simultaneously a caustic, profane social critic and an unabashed idealist — two qualities that I think are often found together.

9. WTKK fires Severin (April 6). Go figure. Yes, I understand that Severin has a lot of fans and detractors who are interested in reading about him. I’m just surprised at how many of them flocked to Media Nation.

10. Dialing up outrage in New Haven (Feb. 7). The nonprofit New Haven Independent found itself in the midst of a controversy after a custodian it quoted on turmoil within the police department was fired. The Independent crusaded on her behalf, and she was rehired. Commenters, though, were divided on how the Independent handled the issue.

Silverglate argues that Bill Bulger, also a former president of UMass, was under no obligation to help authorities capture his brother, and that the testimonial privilege granted to spouses should be extended to other family relationships as well. Lehigh counters, “Faced with a moral dilemma, William repeatedly made the wrong choice, putting loyalty to his felonious brother over responsibility to his neighborhood, his constituents, or the larger public community whose university he led.” (Note: Silverglate and I collaborate occasionally, and the latest example will be online later today.)

On an entirely different matter, Slate media columnist Jack Shafer assesses Patch, AOL’s network of hyperlocal sites, and finds them lacking. “Besides being wildly expensive to create, hyperlocal news doesn’t seem to appeal to a broad audience,” Shafer writes.

That prompts a response from Howard Owens, publisher of The Batavian, an independent hyperlocal site in western New York. (Owens posts two comments; read the second one first.) Here’s an excerpt:

As my friend and fellow indie publisher notes, it’s only expensive if you have a big corporate structure to support and shareholder demands to meet. There are a handful of successful local online ventures that produce a ton of highly engaging, sought after, popular, memorable local news that do it at a fraction of the cost of the corporate entities.

I posted a brief comment as well, contending that Shafer’s complaint seems to be more about his lack of interest in community news than about anything intrinsic to Patch.

Instant update: Paul Bass, editor and founder of the New Haven Independent, just weighed in. And if you scroll way down, you’ll see a brief comment from another Media Nation favorite, Debbie Galant, co-founder and co-editor of Baristanet in Montclair, N.J.

In a statement posted online, Baristanet founder and editor Debbie Galant says:

The Authentically Local campaign seeks to illuminate the difference between authentic local businesses and those that are just cashing in — before every town in America becomes one giant strip mall. This is not just about us, the owned-and-operated sites that write about place. It’s about place.

The alliance includes both for-profit and non-profit sites. Its motto, “local doesn’t scale,” appears to be aimed squarely at AOL’s Patch.com sites, a network of hyperlocal sites that are a key part of AOL’s efforts to reinvent itself.

Recently Galant compared Patch to Wal-Mart, saying, “The profits are going to a corporation. And so it’s difficult. It makes us understand what the local merchants are dealing with on a regular basis, for different local hardware stores to be competing against Home Depot. It’s basically the same thing.”

Patch has emerged as a real hiring engine for journalists at a time when the news business continues to shrink. So I’d like to see both Patch and the independents thrive. To the extent that Patch poses a threat to the indies, I hope Authentically Local helps them compete on a level field.

Owens continues to prove that it’s possible to build a successful for-profit community news site if you’re willing to work hard — although, as he is quick to point out, he works no harder than the pizza-shop owners and other entrepreneurs who advertise on his site.

Community journalism has never been a way to get rich. What Owens is proving is that the cheap and free tools of the Web make it possible to restore mom-and-pop independent local news of the sort that graced every city and town up until a generation or two ago.

According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported reading a community blog at least once in the past year.

Palser’s pessimism intersects nicely with an observation I (and others) have been making for some time: that disengagement from civic life is among the most persistent problems plaguing the news business. It doesn’t matter how good a job your local weekly newspaper or website does of covering your community if you fundamentally don’t care about what’s going on in your community. Thus, in order to succeed, a news organization must foster civic engagement in a way that actually builds an audience for its coverage of governmental meetings, neighborhood events and routine police-blotter news.

Palser is right that community journalism is not a big-money business. It never has been. Two or three generations ago, local newspapers were marginal businesses owned and operated by people who were rooted in the community. We see the same phenomenon today with grassroots news sites, whether they are for-profit, like Baristanet and the Batavian, or non-profit, like the New Haven Independent.

In Eastern Massachusetts, we have an interesting battle under way involving hyperlocal sites operated by the the New York Times Co. ( the Boston Globe’s Your Town), GateHouse Media (Wicked Local) and AOL’s Patch.com. The competition is good for readers and good for job-seeking journalists. Yet I suspect that the ones who are in it for the long haul are those who are passionate about their communities, and are trying to figure out how to transform that passion into a business. A good example of this is the network of sites operated at CentralMassNews.com, which aren’t beautiful, but which are chock full of news and advertising.

Palser’s argument, essentially, is that hyperlocal is not a promising strategy for large media corporations to return to the glory days of yesteryear. I agree. But that’s not what hyperlocal is or should be about. It should be about finding news ways of doing community journalism and making a living.

And though local ownership is not necessarily the key ingredient, I think it’s much more likely that grassroots sites will foster the civic engagement they need to build readership than those operated by large, out-of-state media companies.

Further thoughts from Steve Safran at Lost Remote.

It’s also time to dip my toe in the water regarding the book that I’m working on. It’s hardly top-secret, but at the same time I want to be discreet. Anyway: A couple of months ago I signed a contract with UMass Press to write a book about the New Haven Independent and the rise of non-profit community news sites. (Working title: “The Wired City.”) The idea is that low-cost, online projects can at least partly offset the decline of for-profit newspapers — a decline that is far more advanced in Connecticut than it is here in Greater Boston.

The Independent is one of a handful of non-profits that are doing real community journalism. Though not as well known as Voice of San Diego, MinnPost or the Texas Tribune, it is nevertheless a viable, growing news organization that employs four full-time journalists plus another two at a satellite site in the suburbs. The Independent not only covers the big stories in New Haven, but also regularly publishes articles about the minutia in New Haven’s neighborhoods that the dominant daily, the New Haven Register, can’t touch.

I figure my book will be about 60 percent to 80 percent about the Independent, with the rest focusing on changing business models for journalism as well as on some other sites worthy of note — including a couple of for-profits I’ve visited, the Batavian, in western New York, and Baristanet, in Montclair, N.J.

I’d like to do a little bit of crowdsourcing; at the same time, I want to avoid writing my book in public. I’d welcome any ideas for people I should interview (in New Haven and elsewhere) and books and articles I should read.

I’ll have more to say as my project progresses.

On Friday, Owens posted a story about a couple who were arrested and charged with having sex on a picnic table at a public park. Both the 41-year-old woman and her 29-year-old paramour were charged with public lewdness. Weirdly, the woman, who is married and has children, was also charged with adultery.

Owens customarily publishes the names of every adult who is arrested. In this case, though, he named the man but not the woman, writing, “Because the woman is married with children, The Batavian has chosen to withhold her name.”

That led to a flood of comments, most of them from readers arguing that what was good for the man ought to be good enough for the woman as well. Owens, in turn, changed his mind and named the woman, writing:

After giving it much thought — listening to our critics, talking with Billie [his wife and business partner], considering previous cases — I’ve come to the conclusion that our decision Friday night not to publish the name was a mistake.

Never one to let an opportunity go to waste, Owens posted a poll question an hour and a half ago, asking, “When couples are caught in public having sex, should their names be released?” The results, as I write this: 68 percent “yes,” 15 percent “no,” 14 percent “maybe” and 3 percent “no opinion.” [Note: Results corrected as of 11:07 a.m.]

Given Owens’ policy of naming every person over 17 who is “arrested, detained or cited by local law enforcement when the name is released to the local media,” I think he made the right call.

Photo via Wikimedia Commons.

Founded and now owned by former GateHouse Media executive Howard Owens, the two-year-old Batavian is among the more serious for-profit local-news experiments unfolding nationally.

Above is an interview I did with Owens last June during a visit to Batavia. Congratulations to Owens, an innovative thinker who has fully embraced the just-do-it ethos of online journalism.

It sounds brutal — OK, it is brutal — but with the business model irretrievably broken, it makes perfect sense to blow everything up and start over. If it’s inevitable that the paper is going to end up with a much smaller staff, then it’s vital that the right people get to keep their jobs.

The second piece is a blog post by Howard Owens, the former GateHouse digital-publishing director who’s now publisher of the Batavian, a community news site covering the area between Buffalo and Rochester, N.Y.

Although much of Owens’ post is about why it makes sense for newspaper companies to separate print and online news operations, the heart of it is that since online advertising can only grow so much, the proper response is to cut expenses in order to reach break-even. He writes:

In a market where the newspaper newsroom might cost $10 million, I knew how to make $1 million online, or even $2 million, but I didn’t know — and still don’t — how to make $10 million.

So if I can make a million online, why do I need operate a $10 million newsroom, especially given the greater efficiencies of online publishing?

It’s possible to make money in online journalism. What may not be possible is for large, legacy news organizations — especially newspapers — to survive unless their executives are willing to rethink everything they do.