A little more than two months after its launch, BostonGlobe.com has won two major awards from the trade journal Editor & Publisher: Best Daily Newspaper Website and Best Overall Website Design. The Globe’s Boston.com site also won an award, for Best Entertainment Website. All three prizes were in the category of newspaper sites with at least one million unique visitors a month.
The so-called EPPY Awards are a recognition of the Globe’s innovative approach in designing its new paid site — a reliance on “responsive design,” based on HTML5, that allowed programmers to put together one website that adjusts itself to fit a variety of devices, from computers to smartphones.
In using the site, I’ve found that I have to do more clicking and scrolling than I’d like. It’s fine for reading a few stories, but not necessarily the whole paper. I’ve even reverted to GlobeReader on occasion, despite its being somewhat long in the tooth. But BostonGlobe.com is startlingly fast, which makes the clicking easier to deal with, and the design and usability have been improved here and there since its debut.
The real story, of course, is how many readers have signed up for paid digital subscriptions. And that’s a story that, so far, has yet to be told.
BostonGlobe.com is supposed to shut down any minute now. When it returns, at 5 a.m. on Wednesday, it will become a paid site, eventually costing $3.99 a week. The best deal: taking home delivery of the Sunday paper for $3.50 a week, which gives you access to all of the Globe’s digital content for no extra charge.
Since the debut of the website in September, I’ve heard people complain that it’s too cumbersome to use. My own experience is that it’s gotten better, and that folks at the Globe are responsive to suggestions. In particular, the “Today’s Paper” section has improved. But it works better as a breaking-news site.
Thus I still find myself making some use of GlobeReader, the Adobe Air-based platform that serves as a pretty good representation of that day’s Globe. It’s not perfect — content is sometimes missing, and photos seem like an afterthought. But for those of us who still like to flip through the paper, I find you can do so much more efficiently than you can with the website. (You can use GlobeReader with a laptop or desktop computer, but not with an iPad or a smartphone, since those don’t support Air.)
Globe publisher Chris Mayer told me in August that GlobeReader would continue to be offered for some time to come, but would not be improved and would eventually be phased out. So it’s not a permanent solution.
So let me suggest that the Globe work on something similar to New York Times Skimmer, a website that presents all of the Times’ major RSS feeds in a Reader-like format. I think offering that in addition to the standard website would give readers a couple of good options depending on how much time they had and what device they were using. And Skimmer works on the iPad.
In the past week or so, I’ve been telling people I thought the Boston Globe ought to extend the free trial period for its subscription-only website, BostonGlobe.com, until a few bugs got worked out. So I’m not surprised to learn the Globe has done exactly that. The site will be free through mid-October.
Here’s the main thing I’m looking for: a rock-solid “Today’s Paper” section that includes everything in the print edition, including all editorial cartoons (currently only staff cartoonist Dan Wasserman’s work gets posted) and “Names” items (sometimes they’re there, sometimes they’re not).
I also want the “All Headlines” feature under “Today’s Paper” to be sticky rather than constantly reverting back to “Quick View.” I’d like to be able to click on photos for a larger version. Finally, I want to return to where I was when I click on the back button rather than to the top of the page. On that last point, I notice improvements, but it’s not totally consistent.
Have you tried BostonGlobe.com? What do you like or not like about it?
The next few weeks should be interesting as the folks at the Boston Globe work out the bugs at BostonGlobe.com.
Starting last night, the site stopped working on my almost-four-year-old MacBook using Chrome and Safari. (Might be just my set-up, though I did reboot.) On the other hand, it still works fine with Firefox, for which I’ve recently been developing a new appreciation, as it seems to be the most stable of the three major Mac browsers. No problems on my iPhone or on Mrs. Media Nation’s iPad, either.
I’m glad to see Dan Wasserman’s editorial cartoon made it to the site today, and I hope syndicated cartoons will be included on days that Wasserman isn’t drawing. The comics are online today, too. Maybe they were yesterday, but I couldn’t find them.
Other observations: clean as the site is, the organizational scheme is a bit bewildering, with many different options. I feel as though I’m missing stuff. The “Today’s Paper” option doesn’t seem to be quite that. It would be nice to have a clearly delineated separate section of everything that’s in that day’s print edition.
Also, how about combining all the little “Names” tidbits into one column? Other “g” shorts could be combined, too. I don’t want to keep clicking to read 90-word items. It’s one of my main peeves about GlobeReader, too, and I’ll bet I’m not alone.
Tags: Boston Globe, BostonGlobe.com, Chrome, Firefox, GlobeReader, iPad, iPhone, media business, paid content, Safari
Media, Technology | Dan Kennedy |
September 13, 2011 8:00 am |
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