Jay Severin returns to Boston’s airwaves

Four months after being fired by WTKK Radio (96.9 FM), Jay Severin is returning to the air — this time with WXKS (AM 1200), a Clear Channel-owned station that has tried to build a talk-radio alternative around nationally syndicated right-wingers like Rush Limbaugh, Glenn Beck and Sean Hannity. The Boston Herald reports today that Severin will helm afternoon drive (3 to 6 p.m.) starting this Thursday.

Severin, who has a long history of making incendiary racial and sexual remarks, was canned after a preening, offensive monologue about his alleged swordsmanship with interns. More to the point, I suspect, was that his ratings had plummeted, making it hard to justify his reported $1 million salary. No word in the Herald as to what Clear Channel is going to pay him.

Rob Eno wonders if Severin might actually beat his replacement at ‘TKK, Doug Meehan, since Severin will be following Limbaugh — “gold in the talk radio game.” (Meehan’s lead-in is Michael Graham, so I can certainly understand Eno’s reasoning.) Problem is, Boston has always been one of Limbaugh’s weakest markets. Indeed, when Clear Channel converted ‘XKS to a right-wing talk station a couple of years ago, it called itself “Rush Radio.” Now it’s just “Talk 1200,” which suggests that executives don’t see Limbaugh as much of a local asset.

A far bigger issue is WXKS’s weak signal. Though promos tout its 50,000 watts of power, that doesn’t translate into listenability. Driving in from the North Shore earlier today, it wasn’t until I hit Revere that the static finally dropped to a tolerable level. Even liberal talk station WWZN (AM 1510), with its notoriously weak signal, came in more clearly.

As for Severin’s return, it will be interesting to see if anyone cares. Somewhere, Scot Lehigh is quietly celebrating. But I’ve missed it if anyone has been pining for Severin’s return to the Boston airwaves.

Charley Manning to replace Limbaugh

I am stunned to learn that Entercom has actually done something smart. Republican political consultant Charley Manning has been named to replace Rush Limbaugh’s syndicated noon-to-3 p.m. show on WRKO Radio (AM 680), reports the Boston Herald’s Jessica Heslam.

Limbaugh will be moving to Clear Channel’s WXKS (AM 1200), which is loading up on syndicated national shows. Perhaps Entercom can persuade Clear Channel to take Laura Ingraham and Michael Savage off its hands, too.

Congratulations to Manning, a good guy who, I’m sure, will do well.

Media round-up: Losing our religion

A few local media tidbits for your perusal:

• The Boston Globe’s Michael Paulson, who may be the country’s best religion reporter working at a mainstream news organization, is taking a new position at the paper. According to the Boston Phoenix’s Adam Reilly, Paulson has been named city editor, reporting to new metro editor Jen Peter. I share Reilly’s hope that this doesn’t mean the Globe has reduced its commitment to serious coverage of religion.

• Local political junkies rejoice: Peter Lucas is back on the beat. A longtime reporter for the Phoenix and the Boston Herald, Lucas disappeared into the state bureaucracy for several decades. He has now re-emerged, and will write a twice-weekly column for the Lowell Sun, according to Jon Keller. I once had the privilege of hearing Lucas’ hilarious retelling of the “White Will Run” incident Keller describes that nearly brought a premature end to Lucas’ reporting career. I look forward to reading his Sun column.

• Sharp-eyed Universal Hubster Adam Gaffin flags a tidbit from Boston Radio Watch hinting that Greater Boston may be getting yet another talk station — WXKS (AM 1430), owned by Clear Channel. Given its weak signal, it presumably would not pose much of a threat to WRKO (AM 680), WTKK (96.9 FM) or WWZN (AM 1510) — the last a liberal station that itself is no great shakes when it comes to having a listenable signal.