Hyperlocal news and civic engagement

Writing in the American Journalism Review, Barb Palser argues that the new breed of hyperlocal news sites may fall short of expectations because there just isn’t enough demand:

According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported reading a community blog at least once in the past year.

Palser’s pessimism intersects nicely with an observation I (and others) have been making for some time: that disengagement from civic life is among the most persistent problems plaguing the news business. It doesn’t matter how good a job your local weekly newspaper or website does of covering your community if you fundamentally don’t care about what’s going on in your community. Thus, in order to succeed, a news organization must foster civic engagement in a way that actually builds an audience for its coverage of governmental meetings, neighborhood events and routine police-blotter news.

Palser is right that community journalism is not a big-money business. It never has been. Two or three generations ago, local newspapers were marginal businesses owned and operated by people who were rooted in the community. We see the same phenomenon today with grassroots news sites, whether they are for-profit, like Baristanet and the Batavian, or non-profit, like the New Haven Independent.

In Eastern Massachusetts, we have an interesting battle under way involving hyperlocal sites operated by the the New York Times Co. ( the Boston Globe’s Your Town), GateHouse Media (Wicked Local) and AOL’s Patch.com. The competition is good for readers and good for job-seeking journalists. Yet I suspect that the ones who are in it for the long haul are those who are passionate about their communities, and are trying to figure out how to transform that passion into a business. A good example of this is the network of sites operated at CentralMassNews.com, which aren’t beautiful, but which are chock full of news and advertising.

Palser’s argument, essentially, is that hyperlocal is not a promising strategy for large media corporations to return to the glory days of yesteryear. I agree. But that’s not what hyperlocal is or should be about. It should be about finding news ways of doing community journalism and making a living.

And though local ownership is not necessarily the key ingredient, I think it’s much more likely that grassroots sites will foster the civic engagement they need to build readership than those operated by large, out-of-state media companies.

Further thoughts from Steve Safran at Lost Remote.

A few more thoughts on Patch.com

My Thursday posting of an e-mail from a Patch.com local editor who considers herself overworked and underappreciated brought an unusually strong reaction from Media Nation readers — many of them, no doubt, people who work for Patch or who are thinking about it. I received nearly 4,400 page views on Thursday, well over double the usual amount of traffic.

I received several e-mails from current and former Patch folks, also insisting on anonymity, and wary about whether they wanted their words posted at all. I am not normally in the habit of publishing anonymous e-mails, and I’d just as soon Media Nation not turn into a forum for anonymous pro- and anti-Patch missives. But I can say that a few folks agreed with the anonymous e-mail and a few disputed it. One even asked that I pressure my source into giving up her identity so that other local editors will not be suspected. (Uh, no.)

What’s beyond dispute is that community journalism is hard work, and has never been particularly lucrative. In Greater Boston, what’s shaping up is a three-way battle involving Patch, GateHouse Media’s Wicked Local sites and the Boston Globe’s Your Town sites. Here’s what I’m hearing from folks who’ve been in touch with me:

• Though no one is getting rich working for Patch, it offers better pay and benefits than its competitors. But that comes with an unusually heavy load of responsibilities, as outlined by my anonymous e-mailer. Local editors must manage every aspect of the site.
• Many GateHouse journalists earn less than Patch editors. But though they also put in dauntingly long hours, editors and reporters don’t have as many non-journalistic responsibilities.
• Correspondents for the Globe’s Your Town sites are freelancers, and receive no benefits at all.

I should note that nearly all Wicked Local content is repurposed from GateHouse’s newspapers, most of them weeklies. The Your Town sites combine online-only stories, an occasional Globe story and aggregation from other news sources (but not from Wicked Local). Patch is online-only.

I should also note that the Your Town/Wicked Local/Patch combination is far from the only game in community journalism. Medium-size dailies such as the Eagle-Tribune papers north of Boston, GateHouse’s own dailies west and south of Boston, and Rupert Murdoch’s (yes, believe it or not) Standard-Times of New Bedford and Cape Cod Times are among our most important sources of local news. Journalists at those papers tend to be more experienced and better paid, too.

There are two pieces of good news in all of this: there’s a lot of competition for local news in Greater Boston, and competition is good for readers; and, a year after the news business seemed to be collapsing, news outlets are hiring young reporters at a healthy clip in order to staff new hyperlocal sites.

Hard times working the Patch

Boston Globe reporter Johnny Diaz today writes about Patch.com, the AOL-owned network of hyperlocal news sites that is (excuse me) sprouting up around the country.

As I noted earlier, Diaz writes that Patch is up against considerable competition in Greater Boston, principally from GateHouse Media’s Wicked Local websites and the Boston Globe’s Your Town sites — both of which, unlike Patch, are tied to established newspapers.

There are already 13 Patch sites in Massachusetts, with more to come.

After I posted my earlier Patch item, I heard from a Patch local editor (LE, in Patch-speak) who described working conditions that sound pretty challenging. Granted, community journalists in general work very hard for not much money. But the LE who wrote to me suggested that Patch takes it to another level.

The LE who contacted me asked that her name not be used, but gave me permission to publish her e-mail. I have verified that she is who she says she is. I don’t consider this to be the last word, and I would welcome a response from Patch. The e-mail:

The working conditions for local editors at Patch sites raise the question of whether this model is sustainable or about whether this is the reality for journalists working in this new media age.

Basically, the job is 24/7 with so far little support in getting any kind of time off — nights, weekends, vacation days guaranteed under our AOL contract. (Some regional editors do try to help; others don’t.) This time-off issue has become a major concern among local editors. You might hear about the 70-hour work weeks. Yes, 70 hours and more. It’s a start-up and all that, and I knew it would be hard work going in. But what is becoming distressing is this sense that I can’t get a break. I’ve worked in journalism for more than 20 years as a newspaper reporter, online editor, magazine editor, and I’ve never worked so much in my life.

Patch has a policy that it the local editor’s responsibility to find our nights/weekend/vacation replacements. And we must pay that person out of our freelance budgets. I’m just three months into this job, and I’ve heard from LEs around the country that this task of finding your replacement can be daunting, because it is hard to find qualified journalists who have that sort of time to do a vacation fill-in — who who will do it for what Patch pays its freelancers. I’ve been hearing that LEs who have been around longer, up to a year, are starting to question whether the job is worth it.

And, it’s not just being a reporter, but it’s also being a city editor/assignment editor/managing editor/copy editor, and it’s handling freelance payments (and freelance payment troubleshooting), doing videos, monitoring calender and event listings, doing some of our own marketing, and even HR. It seems the business model of this organization is to add tasks, traditionally handled by others in other organizations, to the plate of the local editors. More recently, I’ve been wondering if it would be possible, time-wise, to do the kind of enterprise journalism I would like.

Maybe I should be grateful I have a job and stop griping.

Follow-up: “A few more thoughts on Patch.com.”

Patching in to AOL’s Patch (II)

Old friend Mark Leccese, blogging at Boston.com, offers further thoughts on the competition among Patch, GateHouse Media’s Wicked Local sites and Boston.com’s Your Town initiative.

Let me repeat: The most interesting local online journalism is taking place at the grassroots. And no one in Greater Boston does a better job of aggregating it than Adam Gaffin of Universal Hub. If you didn’t know that already, well, now you do.

(Disclosure: Media Nation is part of Gaffin’s Boston Blogs advertising network.)

Earlier item.

Patching in to AOL’s Patch

AOL’s local-news initiative, Patch, has been ramping up in Massachusetts in recent months. The effort deserves a full post, so consider this a placeholder. Universal Hub has been all over Patch, chronicling the departure of several GateHouse Media employees who’ve signed on as Patch editors.

My tendency is not to get too excited when a national corporation with no roots in journalism decides to take on hyperlocal news. There have simply been too many instances of the suits deciding that journalism isn’t as lucrative as they had hoped and then pulling the plug a year or two down the line.

Based on Arlington Patch, the sites seem attractive and easy to navigate, with a strong emphasis on community participation. But I don’t know that I see anything that would make me choose it over GateHouse’s Wicked Local Arlington site, or Boston.com’s Your Town page for Arlington.

Besides, I think online local news works best when it grows from the ground up. Local blogs vary wildly in quality. But I’d rather check in on Bob Sprague’s Your Arlington blog than to spend my time with the progeny of Steve Case.

That said, it’s early. Maybe Patch will represent some sort of breakthrough. We’ll see.

Waltham daily will be cut to twice weekly

The Daily News Tribune of Waltham will cut back from five days a week to two just before Labor Day and publish under a more locally focused name: the Waltham News Tribune. The move was announced earlier today on the paper’s website.

Starting Aug. 31, the paper will come out on Tuesdays and Fridays, although publisher Greg Reibman was quoted as saying the goal is to prove daily coverage online and through a new mobile app.

“We will be all Waltham, all the time,” Reibman said, explaining that the paper will no longer cover Newton.

The News Tribune is published by Fairport, N.Y.-based GateHouse Media, which owns about 100 papers in Eastern Massachusetts, most of them weeklies. In an internal e-mail obtained by Media Nation, Rick Daniels, president and CEO of GateHouse’s New England group, compared the move to a similar one made last October, when the Daily Transcript of Dedham was cut back from five days a week to one and renamed the Dedham Transcript.

“We’re confident this approach, coupled with our website, will make the Waltham News Tribune more valuable and useful to Waltham residents and our advertisers,” Daniels said.

GateHouse, a national chain, is under considerable financial strain, as are virtually all newspaper companies (although things may be looking up a bit). The twice-weekly move probably isn’t one that company officials wanted to make. But from a business point of view, it makes sense to cut production costs and shift advertising into just two editions rather than five if it can be done without alienating readers.

If the company follows through on its online and mobile promises, then this will look smart.

The full text of Daniels’ e-mail follows:

As you all know, we are continuously evaluating our publishing strategies in each of our communities to make sure we are the most efficient and effective local news source in the market.

Last October, for example, we changed The Daily News Transcript from a five-day daily newspaper to a weekly newspaper, Dedham Transcript, while putting a new focus on a redesigned Norwood Transcript as well. That decision turned out to be a big win, especially in Dedham where, with special thanks to the efforts of editor Andrea Salisbury and our circulation eam, we’ve steadily grown our subscription base as well as single copy sales since the launch.

Later this summer, we will be making a similar move in Waltham, only with one significant variation. On Friday, Aug. 27 we will deliver the last issue of The Daily News Tribune and, instead, focus on producing a high-quality twice-weekly paper, to be called the Waltham News Tribune.

The newly designed Waltham News Tribune will arrive at doorsteps and on newsstands every Tuesday and Friday. In contrast to the Daily News Tribune, which currently includes coverage of Newton and Watertown, along with non-local content such as Associated Press stories, comics and other syndicated features, the new twice-weekly paper will focus exclusively on Waltham.

We’re confident this approach, coupled with our website, will make the Waltham News Tribune more valuable and useful to Waltham residents and our advertisers. We chose Tuesday and Friday as our two publishing days based on the news and advertising needs of our readers and customers. We anticipate the Tuesday edition will include city council coverage, weekend sports and breaking news, while the Friday edition is likely to include additional areas of coverage such as upcoming weekend entertainment and features. In addition, the Tuesday edition will carry our “WickedLocalJobs” section and the Friday edition will carry our “WickedLocalWheels” section.

By working closely with the production and circulation groups, we’ve been able to develop a plan that will allow us to handle pre-printed inserts in both the Tuesday and Friday editions while getting the newspaper to newsstands by lunch time each day. This will help in driving single copy sales. Please know that we are not trimming our editorial or sports staff as part of this change. Andy Merritt, the Tribune’s current night editor, will be the new paper’s editor. Scott Souza will remain the sports editor and will also continue in his role as GateHouse’s beat reporter covering the Boston Celtics. Editorial oversight for Waltham will be transferred to the Metro Unit, with Greg Reibman as publisher, and Kat Powers as managing editor.

In the next few weeks we will contact all Daily News Tribune newsdealers of this change and will inform subscribers that their account balance will be transferred in full to a new twice-weekly subscription. Our call center will be fully prepared to help resolve all concerns to our customer’s satisfaction. If you receive any home delivery questions before that, please refer them our customer service department at 1-888-MYPAPER. Local news continues to be the mission of GateHouse Media New England, and we’ll continue to evaluate and improve all facets of our business to strengthen our position as the premier provider of local news and information, both in print and online in Eastern Massachusetts.

At one point in time, some might have wondered whether our local mission might have been too limited to enable us to be highly relevant to our readers, advertisers and the communities we serve as well as be consequential and successful as a business enterprise. In the last several months, several competitors have emerged that are entirely focused on the hyper-local news, information and advertising markets – not because these markets are somehow “small” or “insignificant”, but because they are hugely consequential in being able to support a viable publishing company – whether print, the digital media or (as we do) both. These competitors actually affirm that we ARE in the best part of the media world. They also have to realize that this company has been at this business for a long time, and enjoys a market position that will be extraordinarily difficult to crack.

Here are four compelling numbers that help to tell the GateHouse New England story, circa 2010: 1.7 million, 3 million, well over $100 million and 400. These numbers represent, respectively: The size of our Massachusetts print audience, the number of unique visitors per month to our websites, the size of our revenue base and the number of full-time professional journalists we employ. The levels of attainment these numbers signify places us at or near the top of the rankings of Massachusetts media companies. The economy has been a huge challenge for all businesses, and most especially media businesses, but we not only “survived” the Great Recession, but have seen our advertising revenues actually start to GROW again (albeit slowly with the continued economic cloudiness) in five out of the first six months of 2010. Thank you all very much for what you have done and continue to do to allow us to do what all companies MUST do in order to be successful: serve an identifiable and attractive niche with quality products and services, grow our revenues and customer base, become ever more efficient and generate sufficient cash flow. We know that staying on top of a fast-evolving industry is incredibly challenging and requires business model changes that can be a bit jarring. We have not averred from these changes, and this latest one with the Waltham News Tribune is one more example that will allow us to be both more focused on providing hyper-local news to the Waltham community AND be more efficient as well.

Photo via Wikimedia Commons.

More on the Claire O’Brien case

Media Nation has received a copy of an internal memo sent to GateHouse Media publishers by company executives with regard to the odd case of Claire O’Brien, the Kansas reporter who was fired in the midst of a dispute over confidential sources (earlier coverage). The text of the memo is as follows:

DATE: March 10, 2010

TO: GateHouse Publishers

FROM: Polly Grunfeld Sack
Brad Dennison
Gloria Fletcher
Stephen Wade

RE: Recent Developments at the Dodge City Daily Globe

As many of you know, Dodge City, Kansas reporter Claire O’Brien is no longer with GateHouse. Since leaving the company, Ms. O’Brien has made some accusations to the media that we strongly deny. They simply are not accurate. She has also made some gross misstatements of fact.

As a company we respect our employees’ privacy rights and are bound to confidentiality with personnel matters. Out of respect for the law and Ms. O’Brien’s privacy, we have chosen not to comment publicly in the press. It is not the proper forum in which to deal with personnel issues. Nor can we, in a memo such as this, address each such erroneous statement.

But we can assure you, without violating any privacy or confidentiality concerns, that GateHouse Media vigorously stood behind Ms. O’Brien during the recent, highly publicized court case, all at our cost and expense.

Recent developments are absolutely not related to any part of that legal battle.

At GateHouse, as elsewhere, the rich get richer

Kirk Davis

Seems like it’s been ages since I last wrote about GateHouse Media, the financially challenged Fairport, N.Y.-based company that owns about 100 community newspapers in Eastern Massachusetts.

Things may be more quiet than they were a year ago, but rumblings of dissension persist. Several anonymous employees sent this along, detailing some mighty nice bonuses top GateHouse officials paid themselves to publish understaffed newspapers run by overworked, low-paid journalists.

Leading the parade is chief executive Michael Reed, who got $500,000. Taking the silver, with $250,000, was president and chief operating officer Kirk Davis, a top GateHouse official in Massachusetts before decamping for upstate New York last year.

It’s an old story. Ordinary people work hard for short money while the folks at the top reward themselves. Reed and Davis are managing a difficult situation, and it may well be that they deserve to be compensated handsomely just for keeping GateHouse alive. Then, too, their situation is hardly unique.

Just a few days ago we learned that Joseph Lodovic IV, president of Dean Singleton’s MediaNews chain, was receiving a $500,000 bonus for the bang-up job he did putting together a structured-bankruptcy plan. That may be the way of the world. But such tidbits can be pretty hard to swallow for those who actually cover late-night meetings and give up their weekends to photograph local events.

In other GateHouse news, here is a weird story involving a reporter for the company’s Dodge City Daily Globe, in Kansas, who was fired in the midst of a legal dispute over whether she should testify about her confidential source in a murder case.

I’m going to have to side with management on this one. The reason: Lucy Dalglish, executive director of the Reporters Committee for Freedom of the Press, tells the Topeka Capital-Journal that the reporter, Claire O’Brien, refused to show up in court to answer the subpoena she’d received.

“What she did was really stick a thumb in the judge’s eye today,” Dalglish is quoted as saying. “Even if you’re not going to answer questions, you still have to go to court.”

Media Nation Rule No. 57: If Lucy Dalglish doesn’t stand up for you on a freedom-of-the-press issue, then you’re wrong.

Tuesday evening update: Dalglish takes a rather different stance on the RCFP Web site, saying she finds O’Brien’s termination “unusual” and “quite disturbing.” An Associated Press account of what happened is worth reading, too.

An award for an innovative online news site

Founded and now owned by former GateHouse Media executive Howard Owens, the two-year-old Batavian is among the more serious for-profit local-news experiments unfolding nationally.

Above is an interview I did with Owens last June during a visit to Batavia. Congratulations to Owens, an innovative thinker who has fully embraced the just-do-it ethos of online journalism.

Social media get results

Doug Haslam explains how a tweet about an icy sidewalk in Newton made its way to the Newton Tab’s Wicked Local site and then to the mayor’s office. The end result: no more icy sidewalk.