Like many folks in the media and political community here, I consider Manning to be a friend, so it’s hard for me to be entirely unbiased. I was also a guest on his show recently. But it strikes me that Manning got little in the way of marketing or production assistance. Given that, it’s no surprise that his ratings lagged.

Rush Limbaugh

The Boston Herald’s Jessica Heslam reports that WXKS (AM 1200) — the home of Rush Limbaugh and Glenn Beck — is tanking, and that it shows Boston may be a lousy market for right-wing radio.

She’s right, but the Clear Channel-owned ‘XKS is hardly proof, given its less-than-clear signal. The real story is farther down in her piece, where we learn that the city’s two major talk-radio stations, WTKK (96.9 FM) and WRKO (AM 680), are performing poorly as well. Both ‘TKK and ‘RKO are mostly right-wing.

Heslam makes no mention of it, but I’m sure the ratings for Boston’s one liberal talk station, WWZN (AM 1510), are minuscule, given its poor signal.

Fact is, talk radio was once a phenomenon, but now it’s grown stale. The only show on the commercial dial that sounds even remotely like talk radio in its Boston heyday is Dan Rea’s, on WBZ (AM 1030). Rea’s a journalist who knows how to ask questions, and he hosts a guest-heavy, non-shouting program that doesn’t grate.

That’s not to say there aren’t talk-show hosts in Boston who are doing a pretty good job. I’d cite Jim Braude and Margery Eagan on ‘TKK and Charley Manning on ‘RKO. But the glory days of Boston talk radio are over.

Photo via WikiMedia Commons.

Howie Carr

Sometimes a cigar is just a cigar. So maybe Howie Carr’s suspension from WRKO Radio (AM 680) is just a suspension. But let me inject some uninformed speculation into the matter. The once-great station has been running on fumes for some time. Maybe its corporate owner, Entercom, has decided to force an end game, let Carr out of his contract and turn ‘RKO into an outlet for, oh, let’s say Spanish-language infomercials.

The Boston Globe’s Erin Ailsworth reports that Carr was suspended for a week for badmouthing the station on the air — something he has done continuously since he was forced into staying in 2007. (Apparently it’s gotten worse lately.) Carr is said to be unhappy that Rush Limbaugh’s syndicated show recently moved to Clear Channel’s WXKS (AM 1200), part of a national “Rush Radio” network.

Funny, but I thought one of the reasons the station replaced Rush with Republican political consultant Charley Manning was that Howie and Manning are buddies, and that Charley might keep the petulant star more or less in line. I don’t have any numbers in front of me, but Boston radio observers have long noted that this is one of Limbaugh’s worst markets. The idea of not fighting to keep Limbaugh and going with a local show struck me as pretty smart, even if Manning’s show is a work in progress.

Carr does seem to be wallowing in bitterness lately. For instance, he recently wrote in his Boston Herald column that President Obama wouldn’t have made it through college and law school if he weren’t black:

Of course, no one expects Barack Obama to really know anything. We understand, all too well, exactly how he got through Columbia and Harvard Law. He had certain … intangibles, shall we say.

That’s pretty rancid even by Howie’s standards. No, I’m not leaving anything out — the ellipses are his, not mine.

Back in 2007, Carr tried to jump to WTKK (96.9 FM), which wanted him as its morning guy. Unfortunately for Carr, he turned out to have a contract more restrictive than Curt Flood’s, and he was forced to stay.

What’s not known is whether Greater Media, which owns ‘TKK, still wants him. Morning drive is now ably helmed by Jim Braude and Margery Eagan. Would ‘TKK move Jay Severin out of afternoon drive to make way for Carr?

Moreover, given the changed economic climate, it certainly seems unlikely that Greater Media would still be willing to pay Carr $7 million over five years.

The other mystery factor is how much Entercom really wants WRKO to succeed. There’s a lot of audience overlap between ‘RKO and another Entercom station, WEEI (AM 850), a sports-talk outlet that also carries the Red Sox. No doubt the company wants WRKO to make money, but not at the expense of its more-valuable sports station.

Carr is a legitimate talent, but it’s been years since he’s showed more than an occasional glimmer. His suspension comes at a time when he probably has little leverage. Maybe he’ll be back on the air in a week as though nothing happened. But you have to wonder if Entercom executives have finally decided it’s time to do something drastic about its faltering talk station.

Photo (cc) by Paul Keleher and republished here under a Creative Commons license. Original at Wikimedia Commons.

Limbaugh will be moving to Clear Channel’s WXKS (AM 1200), which is loading up on syndicated national shows. Perhaps Entercom can persuade Clear Channel to take Laura Ingraham and Michael Savage off its hands, too.

Congratulations to Manning, a good guy who, I’m sure, will do well.

Braude and Eagan

Boston Herald reporter Jay Fitzgerald has some very good news: WTKK (96.9 FM) is moving Jim Braude and Margery Eagan’s mid-day talk show to morning drive, where it will now be heard Monday to Friday from 7 to 10 a.m. Aging has-been Don Imus’ syndicated program will be relegated to the decidedly unattractive 5-to-7 a.m. slot.

In making the move, WTKK rectifies a mistake that goes back to its failed attempt to lure Howie Carr from WRKO (AM 680) for morning drive. Carr wanted to come over, but he turned out to have the most restrictive contract since Curt Flood; indeed, he was whining about it as recently as yesterday.

Stuck with no Howie, ‘TKK took back Imus, who was returning to the airwaves following his penance for referring to African-American female basketball players as “nappy-headed hos.”

Naturally, a lot of attention will be focused on the duel between Eagan and Braude’s program and ‘RKO’s morning-drive show hosted by Tom Finneran and Todd Feinburg. That shouldn’t be much of a contest. Braude and Eagan are naturals. Finneran has never gotten comfortable behind the microphone, and Feinburg is all plodding, ultraconservative earnestness.

The far more interesting question is whether this is the first of several shoes to drop at ‘TKK. It’s hard to read the tea leaves, but the station has made a statement: Its signature program is now a morning talk show hosted by a liberal, Braude, and a moderate, Eagan, both of whom bring a light touch to the proceedings and are respectful toward and engaging with callers.

Where does that leave WTKK’s right-wing twins, yipping ninny Michael Graham and hatemongering afternoon host Jay Severin?

For the moment, they appear to be OK. Graham’s actually getting an extra hour. As for Severin, maybe I’m parsing this too finely, but I do find it interesting that he’s losing a drive-time hour (6 to 7 p.m.) and gaining a non-drive hour (2 to 3 p.m.). Michele McPhee is moving up a bit, from 6 to 10 p.m., which could be seen as an attempt to expose her to more listeners.

More than anything, Eagan and Braude’s move up is step toward civility on the airwaves — rare at any time, and something we ought to celebrate.

Severin referred questions about the conditions of his return — including whether he took a pay cut — to his agent and attorney, George Tobia. Tobia declined to comment on the conditions, saying simply, “Jay is very excited to be back in the fold on his station. He loves working there and he’s excited about doing a great show for WTKK.”

If the answer was “no,” wouldn’t Severin and Tobia just say “no”?

From Eric Moskowitz’s story in the Boston Globe:

As have others who have followed the issue from both sides, [El Planeta managing editor Marcela] García speculated that the suspension had as much to do with Severin’s reported $1 million annual salary and his recent drop to 14th in the ratings as with his particular remarks. A spokeswoman for Greater Media Inc., has confirmed that WTKK’s parent company and Severin are in negotiations.

Negotiating over what?

Keep your eye on the big picture. From the beginning, this has sounded more than anything like the story of a troubled media company — and keep in mind that all media companies are troubled — trying to get out of a contract it agreed to in the midst of an entirely different economic climate.

I don’t think we’re going to see any $1 million-a-year local radio hosts anymore. It must be particularly galling for Greater Media to have to pay Severin that much to come in last in his two-person race with WRKO’s Howie Carr.

No doubt Severin’s ratings on Tuesday will be spectacular. We’ll see if he can sustain it.

The Boston Herald’s Jessica Heslam has the numbers, and they tell a gruesome story. During the first quarter of 2009, Severin dropped to 14th place among 25- to 54-year-old listeners, the most demographically important group. Severin’s WRKO rival, Howie Carr, was in sixth place. Severin had a 3.6 share; Carr, 5.2.

Heslam notes that Severin’s plunge came as radio stations switched to a new method of measuring audience. What’s unclear is whether the old system was artificially inflating Severin’s numbers; the new system is artifically hurting him; or people are just sick of listening to his race-baiting rants.

I love this:

Sources within Greater Media, which owns the station, have told the Herald that management has been dissatisfied with the “hateful” tone his show has taken. One source said Severin had been warned in the past.

So when was this magical period when Severin’s show was not “hateful”? No doubt Greater Media executives thought Severin sounded a whole lot less hateful when he was beating Carr every day. I’m sure one thing they really hate is paying a reported $1 million-plus a year to a host who’s coming in 14th in the ratings.

From the start of his talk-radio career, Severin was just bright enough to be an accomplished charlatan, clever enough to coat his gut-level biases and bigotry with a thin veneer of analysis. But he was neither smart nor knowledgeable enough to add much of value to the public discussion.

On “Beat the Press” this evening, Emily Rooney expressed the view that Severin will be back. Perhaps she’s right. (The segment should pop up on the new BTP Web site over the weekend.) I believe that was Curtis Sliwa I heard filling in for Severin this afternoon, which suggests that management didn’t even have a Plan D in place, never mind a Plan B or C.

Still, I find it hard to believe that management is happy about paying Severin a reported $1 million-plus a year only to lose the ratings battle to WRKO (AM 680) host Howie Carr — who, after all, would now be ‘TKK’s morning host if only he hadn’t signed a contract with ‘RKO that would make Curt Flood weep.

If WTKK (96.9 FM) managment wants to claim that these are what got him suspended (and we don’t know that), then you’d have to say this is a John DePetro situation. That is, management wants Severin gone and is looking for any convenient excuse.

Brian Flaherty writes that Severin makes more than $1 million a year, although I don’t know who or what his source is. And Flaherty notices something I’ve noticed, too — Severin’s afternoon drive-time rival, Howie Carr of WRKO (AM 680), has been crowing about having the largest talk-radio audience in the afternoon lately, something Severin had bragged about for quite a few years.

More than a million dollars is a lot to pay a talk-show host who is essentially in last place, given that there are only two major-station political talk shows in Boston during afternoon drive.

More: Lance has worse. Vile stuff — though, again, I’ve been hearing this garbage from Severin for years.