DePetro blames it all on his wife

Former Boston radio talk-show host John DePetro, class act that he is, has decided to blame his wife for the book-cooking that resulted in his meteoric — and, as it turns out, fraudulent — climb in the Providence ratings.

“It’s embarrassing all the way around,” DePetro tells Alisha Pina of the Providence Journal. “I don’t have a lot to add. My wife was asked to take part in a radio survey, she did and she shouldn’t have. It was wrong.”

Ratings for DePetro, the morning host on WPRO Radio (AM 630), had showed him zooming from 11th to fourth place recently. Now we know why. The six ratings diaries submitted to Arbitron by Kristen DePetro represented more than 3,800 listeners, according to the ProJo.

DePetro was canned by Boston’s WRKO (AM 680) in November 2006 after he referred to independent gubernatorial candidate Grace Ross as a “fat lesbian.” Worse than that is heard on WRKO every day, of course, but DePetro’s problems were compounded by his minuscule ratings. (DePetro’s bio on the WPRO Web site says that he “left Boston with much fanfare, and returns to Rhode Island as a well known name.”)

Looks like he — or at least his wife — tried to fix his ratings problem in Providence, and I mean that in both senses of the word.

More from Jessica Heslam of the Boston Herald.

Howie being Howie

Boston Herald columnist Howie Carr’s snide attack on state Sen. Jim Marzilli today is by the numbers, but it’s worth reading all the way to the last two lines. No, he hasn’t gotten over it. Will Carr get chewed out when he shows up at work this afternoon at WRKO Radio (AM 680), or will this just be waved off as Howie being Howie?

Meanwhile, good Jon Keller commentary on WBZ Radio (AM 1030) this morning on Marzilli’s lawyer, who’s gone way, way beyond the call of duty. While Marzilli himself has made it clear that he’s got some serious problems by checking in to a psychiatric hospital, his lawyer, Terrence Kennedy, has dismissed the charges against Marzilli as “ridiculous.”

That’s pretty offensive. What ever happened to “my client has pleaded not guilty, and beyond that we have no comment”?

Finneran embraces the dark side — again

You would have thought that WRKO Radio (AM 680) talk-show host Tom Finneran had learned from his last go-round. Less than three months ago, Finneran was lambasted for signing up to be a lobbyist for the state troopers union. He quickly backed off.

Now, though, Finneran, a former Massachusetts House speaker, has officially registered as a lobbyist, according to the Herald’s Jessica Heslam, and has taken on the Liquor Liability Joint Underwriting Association of Massachusetts as a client. If that sounds a little too obscure to worry about, just consider that Finneran’s new best friends will be very interested whenever there’s talk of new laws regarding underage drinking, drunken driving, liability insurance and the like. According to the organization’s Web site:

LLJUA is a liquor liability insurer of last-resort. To be eligible for coverage from LLJUA, the business owner has to be turned down for coverage in the voluntary market. LLJUA’s liquor liability insurance is available for owners of taverns, hotels, restaurants, social clubs, package stores, caterers and other businesses that sell alcoholic beverages.

So, let’s see. A man staggers out of a bar, wraps his car around a telephone pole and is seriously injured. His family sues the bar, claiming the bartender should have known he was drunk and refused to serve him. Finneran the talk-show host rails against the suit, claiming that the driver should take responsibility for his actions and that tort reform is needed to prevent such frivolous lawsuits. And Finneran the lobbyist pockets another check from the organization that stands to benefit from such “reform.” Got it.

My Northeastern colleague Steve Burgard is rightly appalled (I’m thinking of renaming this blog “Husky Nation”), telling the Globe’s Carolyn Johnson, “For a serious news organization, it would be unthinkable.” Hosting a talk show may not be journalism, but it’s an activity with many resemblances to journalism. Finneran doesn’t owe his tiny band of listeners much, but he does owe them his independence.

You’d like to think that when Finneran’s expressing his opinion in his tortured, rococo syntax that his opinion isn’t bought and paid for. But it is. He should be gone. And perhaps he will be — the Herald account suggests that WRKO management is none too happy about this.

More: The Outraged Liberal has further thoughts.

Photo (cc) by Brosner, and republished here under a Creative Commons license. Some rights reserved.

Boston’s talk devolution

While the focus on the talk-radio wars here and elsewhere has generally been on the dysfunctional station that is WRKO (AM 680), it seems that the real mess may be at WTKK (96.9 FM). Globe columnist Steve Bailey reports that WRKO is charging — and presumably getting — considerably more money for advertising than its rival during the all-important morning and evening commutes.

In the morning, ‘RKO’s Tom Finneran show (on which Bailey appears) is charging $400 for a 60-second ad, compared to $250 for the same ad on the syndicated “Imus in the Morning” program on ‘TKK. In the afternoon, Howie Carr (WRKO) gets $600, while Jay Severin (WTKK) lags at $350.

I imagine this needs to be taken with at least a grain of salt. In the newspaper business, ad-rate cards tend to feature more creative writing than anything you’ll find in the actual paper, and that may be true of radio as well. But Bailey’s numbers make a certain amount of sense.

Finneran, the born-again non-lobbyist, hasn’t exactly set the world on fire, but the aging Imus’ return has essentially been a non-story. I suspect that most of Imus’ few remaining listeners found a new morning routine during his richly earned hiatus, and they’re not going back.

As for the Carr-Severin war, it’s a shame both sides can’t lose — but Carr does manage to bring intelligence, wit and an encyclopedic knowledge of Boston to the table, despite his laziness and his occasional indulgences in homophobic snickering. Severin possesses a large vocabulary, but his ranting, his mindless cheerleading on behalf of Mitt Romney and his mundane-yet-offensive insights into politics are tiresome. I’m not sure why, but Severin has become much less listenable since his return from syndication a couple of years ago. I guess listeners agree with me, given that Severin was beating Carr in the ratings before he left.

WTKK could have solved its drive-time shortcomings. Part of it wasn’t the station’s fault — Howie Carr wanted to switch and become the station’s morning host, but his contract didn’t allow him to do so. If I were running ‘TKK and had somehow found a way to land Carr, I’d have kept him in the afternoon and moved Severin to the less important mid-day slot. Then I’d have moved “Eagan and Braude,” the station’s best program, to morning drive.

Not that they asked me. But you know what? They’d be better off if they had.

One final note. Bailey also reports that the ad rates charged by the sports-talk programs on WEEI, a sister station to ‘RKO, absolutely blow away both ‘RKO and ‘TKK. To paraphrase Henry Kissinger’s famous dictum about academic politics, the infighting between ‘RKO and ‘TKK is so fierce because the stakes are so small.

Finneran gives up lobbying

I’m pleasantly surprised that Tom Finneran chose to keep his radio talk show over lobbying. I had figured we’d be hearing any day that he was leaving WRKO. Good for him — although I don’t understand how he ever thought he could ethically do both.

Finneran jumps the shark

Tom Finneran is on the air this morning, broadcasting from the Heritage Foundation in Washington. Which means that WRKO (AM 680) has already blown it. Program director Jason Wolfe should have hired a security guard to keep Finneran away from the microphone if that’s what it took to prevent the born-again lobbyist from using the public airwaves today.

I only listened for a few minutes so I could verify that (1) Finneran was doing his show and (2) he wasn’t talking about his lobbyist deal, reported today by Frank Phillips of the Globe. So I don’t know if the matter came up earlier in the broadcast. What I do know is that this is exactly what his critics predicted would happen when Finneran was hired, amid much ballyhoo and controversy, to take the 6-to-10 a.m. slot.

I like Finneran, even if I think his reign as Massachusetts House speaker was heavy-handed and occasionally abusive. I think his conviction on obstruction-of-justice charges was a travesty. I appreciate his efforts to establish a civil, substantive tone on his radio program, “Finneran’s Forum.” But though talk-show hosts don’t owe us much, they certainly owe us their independence. Now that’s gone.

According to Phillips’ story, Finneran the lobbyist is representing the state troopers union. How on earth can Finneran the talk-show host discuss public safety if he’s in the tank to a major player?

A word about ethics: No reputable news organization would allow a journalist to do this, whether he or she is a straight-news reporter or an opinion-monger. It’s not about objectivity, something that’s undesirable in columnists and talk-show hosts alike. Rather, the principle is that your opinions can’t be bought and paid for.

Yes, I understand that the ethical standards for talk-show hosts are different from those of journalists. (No self-respecting journalist, for instance, would read advertisements, which is part of the job description for talk-show hosts.) But there are areas where the ethics of these two very different media jobs coincide, and this is one of them. If Finneran were to criticize Gov. Deval Patrick’s public-safety policies, for instance, how can we know whether his opinion is sincere or if, instead, he’s grinding the union’s axe?

It’s possible — maybe even probable — that Finneran is looking beyond his talk-radio career. The show’s been dull, and one of the main reasons is that Mr. Speaker all too often sounds like he’s trying to maintain his political viability. His ratings have been painfully low. Perhaps he and management already have an understanding that when his contract runs out, he’s going to move on.

But this is an outrage. If Finneran plans to embark on a lobbying career, let him do it today. And let someone who’s not bought and paid for take his place at WRKO.

Into your mind it will creep

Regardless of what may or may not be going on at WRKO Radio (AM 680) with Todd Feinburg, I am sure the is-he/isn’t-he act is not aimed at making Jessica Heslam and Brian Maloney look bad. Which is what Brian seems to think.

Talking casino gambling

I’ll be a guest on WRKO Radio (AM 680) on Saturday from 8:30 to 9 a.m. Host Christy Mihos and I will be kicking around casino gambling, which we both think is a lousy idea.

Speedy recovery, Mr. Speaker

Best wishes to Tom Finneran, who’ll be off the air for a few weeks while he prepares to undergo and recover from surgery for prostate cancer.

Same as it ever was

After all that, we’re going to have Howie Carr back in his old time slot on WRKO (AM 680) and a new/old Imus show in the morning on WTKK (96.9 FM)? Apparently so. WRKO is milking Carr’s return for all its worth, running a huge “I’M BAAACCK!” graphic on its Web site this morning.

Prediction: Howie’s numbers will be better than they were before he disappeared from the airwaves, at least for a while. He’ll have an opportunity to show some energy and attract some new listeners — or maybe bring back a few old ones who’d given up on him in recent years. But Imus, who hasn’t had the benefit of all the free publicity Carr received during the past few months, will have to rebuild.

Brian Maloney, who earlier this week was wondering if Carr might move to a talk station in Charlotte, N.C., now says, “Other than a higher salary, Howie doesn’t seem to have won a single battle.” Other than a higher salary? Good grief. We should all be such losers.

And why can’t someone come up with a new idea in this market that actually works?