Talking online local news at MIT

Please mark this on your calendar — it should be a good one. Next Thursday, Sept. 22, I’ll be moderating a panel on “Local News in the Digital Age,” part of the MIT Communications Forum.

We will have an all-star cast: David Dahl, the Boston Globe’s regional editor, who’s in charge of the paper’s regional editions and the hyperlocal Your Town sites; Callie Crossley, host of “The Callie Crossley Show” on WGBH Radio (89.7 FM) and a fellow panelist on “Beat the Press” (WGBH-TV, Channel 2); and Adam Gaffin, the co-founder, editor and publisher of Universal Hub, Greater Boston’s one essential hyperlocal news site.

The free event will take place from 5o to 7 p.m. in the MIT Media Lab’s Bartos Theater, at 20 Ames St. in Cambridge. It’s being held at the same time that the Online News Association’s annual conference gets under way in Boston, and we’re hoping a few attendees decide to wander over as well.

Mapping their way to cheap eats

Please have a look at my students’ Google map project in my Reinventing the News class. Every semester, this is always one of my favorites: students fan out into the neighborhhoods around Northeastern to take pictures, write blog posts and plot them on a map. This time, they chose to review cheap-eats places in and around the Back Bay.

The project is currently near the top of Boston.com’s Your Town/Back Bay site (Northeastern has a partnership with the Boston Globe to provide content to Your Town). I think the students did a great job. They took it seriously, they had fun and they learned something about how free, easy-to-use online tools such as mapping can enhance journalism.

Update: It’s featured prominently on the Your Town/Roxbury site as well.

The center of the news universe

That would be Danvers, world headquarters of Media Nation and now the home of four — count ’em — news organizations battling it out for local eyeballs. The newest is our very own Patch, joining the Salem News, the Danvers Herald and the Boston Globe’s Your Town/Danvers site. Who says the news business is dead?

Hyperlocal news and civic engagement

Writing in the American Journalism Review, Barb Palser argues that the new breed of hyperlocal news sites may fall short of expectations because there just isn’t enough demand:

According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported reading a community blog at least once in the past year.

Palser’s pessimism intersects nicely with an observation I (and others) have been making for some time: that disengagement from civic life is among the most persistent problems plaguing the news business. It doesn’t matter how good a job your local weekly newspaper or website does of covering your community if you fundamentally don’t care about what’s going on in your community. Thus, in order to succeed, a news organization must foster civic engagement in a way that actually builds an audience for its coverage of governmental meetings, neighborhood events and routine police-blotter news.

Palser is right that community journalism is not a big-money business. It never has been. Two or three generations ago, local newspapers were marginal businesses owned and operated by people who were rooted in the community. We see the same phenomenon today with grassroots news sites, whether they are for-profit, like Baristanet and the Batavian, or non-profit, like the New Haven Independent.

In Eastern Massachusetts, we have an interesting battle under way involving hyperlocal sites operated by the the New York Times Co. ( the Boston Globe’s Your Town), GateHouse Media (Wicked Local) and AOL’s Patch.com. The competition is good for readers and good for job-seeking journalists. Yet I suspect that the ones who are in it for the long haul are those who are passionate about their communities, and are trying to figure out how to transform that passion into a business. A good example of this is the network of sites operated at CentralMassNews.com, which aren’t beautiful, but which are chock full of news and advertising.

Palser’s argument, essentially, is that hyperlocal is not a promising strategy for large media corporations to return to the glory days of yesteryear. I agree. But that’s not what hyperlocal is or should be about. It should be about finding news ways of doing community journalism and making a living.

And though local ownership is not necessarily the key ingredient, I think it’s much more likely that grassroots sites will foster the civic engagement they need to build readership than those operated by large, out-of-state media companies.

Further thoughts from Steve Safran at Lost Remote.

A few more thoughts on Patch.com

My Thursday posting of an e-mail from a Patch.com local editor who considers herself overworked and underappreciated brought an unusually strong reaction from Media Nation readers — many of them, no doubt, people who work for Patch or who are thinking about it. I received nearly 4,400 page views on Thursday, well over double the usual amount of traffic.

I received several e-mails from current and former Patch folks, also insisting on anonymity, and wary about whether they wanted their words posted at all. I am not normally in the habit of publishing anonymous e-mails, and I’d just as soon Media Nation not turn into a forum for anonymous pro- and anti-Patch missives. But I can say that a few folks agreed with the anonymous e-mail and a few disputed it. One even asked that I pressure my source into giving up her identity so that other local editors will not be suspected. (Uh, no.)

What’s beyond dispute is that community journalism is hard work, and has never been particularly lucrative. In Greater Boston, what’s shaping up is a three-way battle involving Patch, GateHouse Media’s Wicked Local sites and the Boston Globe’s Your Town sites. Here’s what I’m hearing from folks who’ve been in touch with me:

• Though no one is getting rich working for Patch, it offers better pay and benefits than its competitors. But that comes with an unusually heavy load of responsibilities, as outlined by my anonymous e-mailer. Local editors must manage every aspect of the site.
• Many GateHouse journalists earn less than Patch editors. But though they also put in dauntingly long hours, editors and reporters don’t have as many non-journalistic responsibilities.
• Correspondents for the Globe’s Your Town sites are freelancers, and receive no benefits at all.

I should note that nearly all Wicked Local content is repurposed from GateHouse’s newspapers, most of them weeklies. The Your Town sites combine online-only stories, an occasional Globe story and aggregation from other news sources (but not from Wicked Local). Patch is online-only.

I should also note that the Your Town/Wicked Local/Patch combination is far from the only game in community journalism. Medium-size dailies such as the Eagle-Tribune papers north of Boston, GateHouse’s own dailies west and south of Boston, and Rupert Murdoch’s (yes, believe it or not) Standard-Times of New Bedford and Cape Cod Times are among our most important sources of local news. Journalists at those papers tend to be more experienced and better paid, too.

There are two pieces of good news in all of this: there’s a lot of competition for local news in Greater Boston, and competition is good for readers; and, a year after the news business seemed to be collapsing, news outlets are hiring young reporters at a healthy clip in order to staff new hyperlocal sites.

Hard times working the Patch

Boston Globe reporter Johnny Diaz today writes about Patch.com, the AOL-owned network of hyperlocal news sites that is (excuse me) sprouting up around the country.

As I noted earlier, Diaz writes that Patch is up against considerable competition in Greater Boston, principally from GateHouse Media’s Wicked Local websites and the Boston Globe’s Your Town sites — both of which, unlike Patch, are tied to established newspapers.

There are already 13 Patch sites in Massachusetts, with more to come.

After I posted my earlier Patch item, I heard from a Patch local editor (LE, in Patch-speak) who described working conditions that sound pretty challenging. Granted, community journalists in general work very hard for not much money. But the LE who wrote to me suggested that Patch takes it to another level.

The LE who contacted me asked that her name not be used, but gave me permission to publish her e-mail. I have verified that she is who she says she is. I don’t consider this to be the last word, and I would welcome a response from Patch. The e-mail:

The working conditions for local editors at Patch sites raise the question of whether this model is sustainable or about whether this is the reality for journalists working in this new media age.

Basically, the job is 24/7 with so far little support in getting any kind of time off — nights, weekends, vacation days guaranteed under our AOL contract. (Some regional editors do try to help; others don’t.) This time-off issue has become a major concern among local editors. You might hear about the 70-hour work weeks. Yes, 70 hours and more. It’s a start-up and all that, and I knew it would be hard work going in. But what is becoming distressing is this sense that I can’t get a break. I’ve worked in journalism for more than 20 years as a newspaper reporter, online editor, magazine editor, and I’ve never worked so much in my life.

Patch has a policy that it the local editor’s responsibility to find our nights/weekend/vacation replacements. And we must pay that person out of our freelance budgets. I’m just three months into this job, and I’ve heard from LEs around the country that this task of finding your replacement can be daunting, because it is hard to find qualified journalists who have that sort of time to do a vacation fill-in — who who will do it for what Patch pays its freelancers. I’ve been hearing that LEs who have been around longer, up to a year, are starting to question whether the job is worth it.

And, it’s not just being a reporter, but it’s also being a city editor/assignment editor/managing editor/copy editor, and it’s handling freelance payments (and freelance payment troubleshooting), doing videos, monitoring calender and event listings, doing some of our own marketing, and even HR. It seems the business model of this organization is to add tasks, traditionally handled by others in other organizations, to the plate of the local editors. More recently, I’ve been wondering if it would be possible, time-wise, to do the kind of enterprise journalism I would like.

Maybe I should be grateful I have a job and stop griping.

Follow-up: “A few more thoughts on Patch.com.”

Patching in to AOL’s Patch (II)

Old friend Mark Leccese, blogging at Boston.com, offers further thoughts on the competition among Patch, GateHouse Media’s Wicked Local sites and Boston.com’s Your Town initiative.

Let me repeat: The most interesting local online journalism is taking place at the grassroots. And no one in Greater Boston does a better job of aggregating it than Adam Gaffin of Universal Hub. If you didn’t know that already, well, now you do.

(Disclosure: Media Nation is part of Gaffin’s Boston Blogs advertising network.)

Earlier item.

Patching in to AOL’s Patch

AOL’s local-news initiative, Patch, has been ramping up in Massachusetts in recent months. The effort deserves a full post, so consider this a placeholder. Universal Hub has been all over Patch, chronicling the departure of several GateHouse Media employees who’ve signed on as Patch editors.

My tendency is not to get too excited when a national corporation with no roots in journalism decides to take on hyperlocal news. There have simply been too many instances of the suits deciding that journalism isn’t as lucrative as they had hoped and then pulling the plug a year or two down the line.

Based on Arlington Patch, the sites seem attractive and easy to navigate, with a strong emphasis on community participation. But I don’t know that I see anything that would make me choose it over GateHouse’s Wicked Local Arlington site, or Boston.com’s Your Town page for Arlington.

Besides, I think online local news works best when it grows from the ground up. Local blogs vary wildly in quality. But I’d rather check in on Bob Sprague’s Your Arlington blog than to spend my time with the progeny of Steve Case.

That said, it’s early. Maybe Patch will represent some sort of breakthrough. We’ll see.

Globe expands Your Town

The Boston Globe has rolled out six more Your Town hyperlocal sites, the subject of so much angst (and a lawsuit) last winter. Unlike the original iteration, the sites now feature mostly Globe content, with a few links to community sites. Your Town is now in 10 communities.

My quick perusal reveals no links to GateHouse’s Wicked Local sites, even though the out-of-court settlement between GateHouse and the New York Times Co. allows linking as long as the Globe doesn’t resume its practice of running an automated feed of GateHouse content on Your Town.

Interesting that the Globe continues its local push even as the Times Co. threatens to close the paper.

The new sites are on the South Shore (Hingham, Norwell and Scituate) and in the urban communities of Medford, Malden and Melrose. Here’s an e-mail that went out to the staff on Friday from David Dahl, the Globe’s regional editor:

All,

This week we launched six more Your Town sites, bringing to 10 the number of our hyperlocal sites. The new communities are Hingham, Scituate, Norwell, Medford, Malden and Melrose. You can find the sites at boston.com/hingham, boston.com/scituate, etc.

As many of you know, in addition to posts from Globe correspondents and staffers, the sites offer a collection of links to other blogs and websites, interactive opportunities for readers to post events and to report potholes and other problems, and, coming soon, improved blogging tools to allow readers to more easily post words and photos on our sites.

The sites enable us to reach deeper — and on a daily basis — into the communities that we’ve covered for years in our zoned sections. And the effort represents another collaborative effort between the Globe and our colleagues at boston.com to boost our local online effort.

Thursday’s Globe North offers a good example of our early successes. Steve Rosenberg wrote a story about municipal salaries for the city of Medford, the latest in a series of muni salary stories to come out of the zones this year. Eric Bauer created a searchable database of the top 100 salaries. We published the story and database at boston.com/medford and in Globe North.

The response: several thousand page views, and 50 reader comments. “Great expose of public information. Plenty more out there. Next story: follow around a few of these administrators to see what they do all day and then figure out to whom they are related,” wrote one reader. (It wasn’t me, I swear…).

There are many people who worked to assemble these new sites, among them: Teresa Hanafin, Angela Nelson, Glenn Yoder, Marcia Dick, Dean Inouye, the zones copy desk and the staff on Bob Kempf’s product team. In addition to staffers whose work will appear on the sites, we are using free lance “Town Correspondents” to post blog items and conduct outreach in the communities. They are Kathryn Eident, Ben Terris, Lisa Crowley and Travis Andersen.

Several of you have asked about page views and about advertising support. We’re closing in on a half million page views this month from the Your Town sites. Ad sales are going reasonably well at this early date, and I’m assured that our sales people are looking for more.

David Dahl
Boston Globe Regional Editor
Boston.com/yourtown